Evergreen Display Ads

With the request for a greater paid media presence this year, we were asked to design options for evergreen ad units that could be used in all programmatic and social sizes. The ask was that the designs were eye-catching and could be reused throughout the year with various copy. Static and motion ads were designed depending on the needs that we would have. Using our main color (Neon Green), I created unique ads that stood out among any of the others we had running. In the second set, I brought in more colors from our palette, including a new green that we were introducing as a secondary color.