Integrated Marketing Campaign Design
Political Marketing Campaign
This campaign showcases the development of a comprehensive, multi-channel marketing campaign created to advertise the best way for political marketing teams to reach their intended voters.
The campaign required a flexible visual system that could scale across multiple channels while remaining recognizable and consistent. Creative assets needed to be produced on tight deadlines to make sure we were in front of political marketers in time for the upcoming election cycle. These tight deadlines made it essential to establish an organized design system that could support quick execution without sacrificing quality or brand consistency.
A few unique challenges in this campaign were making sure all designs remained neutral and getting approval from external political advertising partners.
The Challenge
The Approach
I developed a cohesive visual direction (starting with The Political Advertising Playbook) that unified each campaign touchpoint ensuring political marketers experienced a consistent brand regardless of where they encountered the campaign. By establishing a few reusable design elements through imagery, color standards, and layout systems, I was able to efficiently create new materials while maintaining a recognizable visual identity across each digital touchpoint.
I worked closely with our other creative teams to support quick turnaround times while making sure we had all appropriate approvals for the project.
In order to keep the project and all graphics politically neutral, I worked closely with our team’s photographer to create AI generated images that removed party affiliations, names, and specific causes/positioning.
