Thought Leadership Downloads

Thought leadership downloads are developed by our marketing department addressing, in detail, a relevant topic that is affecting the advertising tech industry. The downloadable piece is meant to be read as a digital PDF, so the design is typically open-ended. Over the past year, I have worked on a few thought leadership pieces in a series from conception all the way through to the final design. After the thought leadership piece has been developed, the entire campaign is built out following the design of the PDF. The campaigns usually include paid ad units, a landing page on the website and emails.