American Airlines brought three new nonstop flights to the Tulsa International Airport in November 2021. The Tulsa International Airport came to us (Littlefield Agency) to concept each of the three ad campaigns to run in Tulsa. I worked on the Tulsa to Washington D.C. campaign working on the overall concept, headlines, and artwork. We created Facebook and Instagram ads as well as display ads to be run from mid September through December, informing Tulsa residents of the  new flight option as well as encouraging them to book their trips. A/B testing was conducted through two iterations in copy for our Facebook and Instagram ads. Ad clicks drove directly to the American airlines website.